Writing Effective Ad Copy

AdFlint^TM - Crush Your Competition With Brilliant Ad Copy

Anybody who's written ad copy for Google AdWords has experienced the challenge of condensing their marketing genius into 2 lines of 35 characters of text.

It's an imposing undertaking, made only tougher by the fact that your ad needs to stand out among a sea of competitors' ads that are vying for that same prospect.

Even though you use best practices for ad writing, do you also take into consideration how your ad will actually look on the Google search page compared to your competitors?

"The Art of War" & Ad Copy
In the classic "The Art of War", author Sun Tzu states "The general who wins the battle makes many calculations where the battle is to be fought. "

Translated for online marketers, Mr. Tzu was saying "The online marketer who wins the PPC battle, creates his PPC ads where the battle will be fought".

Where's the battle fought? On the Google search results page, where your ad will spar with your opponents . not in the sterile and safe environment of the AdWords interface.

You see, the AdWords interface provides an easy set of form fields to create your ad, but you have no idea how your ad is going to look alongside your enemies' ads.

Click here to see a beaten ad on the battle front >