Lego Corporation Chooses Engine Ready Software for Search Engine Optimization Strategy

New York City, September 3rd, 2001—Engine Ready Inc., a website promotion software company signed an agreement today with Lego Corporation to implement a search engine optimization strategy for LEGO.com. Engine Ready will install and train LEGO website programmers on Engine Ready's award winning search engine optimization software September 24-25 2001. LEGO decided to use Engine Ready software after a competitive analysis of ToysRus.com and Kbkids.com showed the success they were already enjoying from strong search engine optimization strategies.

"We are very proud to bring on several credible clients such as LEGO, FORD, and AMICA Insurance during the first three quarters of 2001," commented Jamie Smith, President of Engine Ready. "I look forward to increasing search engine traffic and online sales for Lego Corporation. It is excellent to separate Engine Ready from the competition and prove that we are the leader in search engine optimization software."

"We look forward to assisting the LEGO Corporation in developing a strategy to attract millions of targeted visitors searching for both LEGO and toy related keywords often requested in the search engines," Said Jason Miller, Chief Technical Officer and CEO of Engine Ready, Inc.

Engine Ready will conduct two days of training and installation for the LEGO Corporation in late September and provide 90 days of unlimited technical support through December 24th, 2001. Engine Ready and LEGO Corporation have begun negotiations on the maintenance contract for 2002.

About Engine Ready, Inc.
Engine Ready was founded in 1998 as a search engine optimization company. Through the years, Engine Ready has mastered the art of search engine marketing and went on to develop powerful software products. Engine Ready designs, builds and deploys web site promotion strategies powered by a combination of proprietary and partnered technologies. Engine Ready works to maximize its clients’ online revenue potential by driving pre-qualified unique visitors to their web site from leading search engines and tracking all online marketing campaigns to determine ROI. Engine Ready specializes in search engine marketing with proprietary web analytics tracking software that allows business owners and marketing directors to see exactly where each sale is originating from. More information can be found about Engine Ready by visiting www.engineready.com

About LEGO
LEGO Company, a privately-held firm based in Billund, Denmark employs more than 2,000 people in North America - approximately one half of whom work at the 203-acre headquarters in Enfield, Connecticut. Within very short time, the LEGO® brick has twice been named Toy of the Century. Fortune Business Magazine was the first in November 1999; then in January 2000 came the award from the British Association of Toy Retailers (BATR). During the past 40 years, more than 300 million children have played with LEGO bricks. LEGO Systems Inc, manufactures more than 2.7 billion LEGO elements each year. The LEGO Company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough."