Managing The "Short Head" of
Search
You've probably heard about the "long tail" in
search engine marketing - the numerous, highly specific, less popular
keyword phrases that are a great source of targeted, low cost, and
high converting visitors.
By examining your web analytics, you can discover and
implement many of these very productive "long tail" keyword phrases
used by your customers.
Executing a "long tail" strategy is critical to
campaign success, but don't let it distract you from the power of
search's "short head" - that handful of keywords that drive most of
your cost and conversions.
You may be surprised that in most PPC campaigns
there are probably less than 15 keyword phrases that account for over half
of the total account spend, traffic and conversions.
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HERE TO LEARN MORE & SEE THE RESULTS OF OUR
"SHORT HEAD" STUDY >
