"Integrating
Offline Media Into Your Online Promotional Strategy"
One of the biggest opportunities and yet toughest challenges facing
organizations is successfully leveraging the power of offline
advertising with their existing online promotional strategy.
Even though print advertising no longer has the impact of 20 years ago,
it by no means should be written out of your marketing mix.
In fact, a recent study by eMarketer, found that over 47% of survey
respondents stated that magazines influenced them to start a search for
merchandise online, beating out the response from email and blogs
combined.
Benefits
of Multi-channel Marketing
Multi-channel marketing helps build and extend the
awareness of your brand, and provides additional opportunities that can
actually boost the effectiveness of your existing online campaigns.
A well-implemented and integrated promotional effort
allows you to:
-
Successfully deliver one consistent
message to you target audience;
-
Repeat
your marketing message across various channels in order to
strengthen your brand awareness
;
-
Have more
opportunities to reach
prospects and convert
them into customers
Sounds
like an obvious strategy to test, right? Well, like most other business
strategies, the victories belong to those who can best execute. As General
Patton once said, "Good tactics can save
even the worst strategy. Bad tactics will destroy even the best
strategy."
DISCOVER
THE 7 BARRIERS TO INTEGRATED MARKETING ...
AND HOW TO OVERCOME
THEM
