Using your web marketing analytics, there are a few ways to determine the possible impact on your sales. Here are a couple reports within Conversion Analyst that will provide you with important data on shopping cart abandonment:

1. Path Analysis - a graphical representation of how visitors navigate through your site, including the most popular exit paths.

2. Exit Links - A listing of your pages where visitors have left your site, showing the number of exits for each page and its associated percentage compared to total exits.

In our next newsletter, we'll get into more detail and show you how to best use these reports to determine the impact this might have on your shopping cart abandonment rate.

Where can I find out more about EV SSL?

Here are some sites that you can visit that will give you more detailed information about EV SSL.

http://www.cabforum.org/EV_Certificate_Guidelines.pdf
http://www.evsslcertificate.com/
Verisign News Release