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Company
> Newsletters
> Cookies, pg. 1 of 3
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"What to Do When Everyone's Tossing Their Cookies"
If you're like most Internet Marketers, you fully understand the importance of accurately tracking visitor behavior, and probably base most of your online marketing
decisions from the information collected in your analytics.
Much of that essential data is derived from HTTP cookies placed on your
visitor's hard drive during their visits to your site. These cookies are especially vital to measuring the number of times your visitors have been to your site, as well as attributing the visit or sale to the correct
marketing source.
There's a tendency for the public to think that cookies are bad. Well, in truth, too many of the ones you eat can be dangerous to your well-being, however despite the hype about PC cookies, the ones found on your hard drive
are not a security risk and instead can actually improve your web experience by remembering your preferences.
The Real Info On Cookies
As a review, and to clear up any misconceptions, here's some information you can digest about HTTP cookies:
and
are used to identify certain aspects of your browsing
behavior.
Cookies
cannot disclose any confidential information the user didn’t
voluntarily disclose at the site, and web browsers do not
allow other sites to read cookies not belonging to their
domain.
Cookies
do not generate pop-ups and cannot erase data from a user’s
drive.
Cookies
are not spyware - the information in the cookie is
the info the visitor entered into the web site.
Cookies
cannot run apps.
Although users can set their browser to not accept cookies, that'll probably
severely limit their online shopping as many shopping cart applications require the use of cookies to track their shopping session.
So instead of blocking cookies, growing numbers of web users have decided to go on a diet by deleting their cookies on a regular basis.
In fact, according to a 2005 study by JupiterResearch, almost 40 percent of web users delete cookies from their computer on at least a monthly basis, with over half of those folks deleting cookies on a daily or weekly basis. Ironically, the motivating forces driving these removals are the many common misconceptions about cookies among the public.
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